Worktop City came to us wanting more than just brochures; they needed a brand that matched the quality of their products. We refreshed their identity with a new logo and brand system, developed CGI visuals to showcase their surfaces in a more engaging way, and launched a brand-new e-commerce website to make the customer journey simple and seamless.
Alongside this, we created targeted email marketing and continue to provide ongoing creative support. The result is a modern, consistent brand that feels polished online and in print, helping Worktop City stand out in a competitive market.
We gave Worktop City a fresh start with a new logo and brand identity, designed to reflect the quality of their products. Alongside the rebrand, we built a mobile-first e-commerce website that makes it easy for customers to explore product ranges and order online. With clean design and a user-friendly structure, the new site became the foundation for a consistent, modern brand experience.
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Branding
2
Website
3
CGI
To help Worktop City showcase their full range of surfaces, we created a suite of hyper-realistic CGI worktops. These visuals allowed every texture, finish, and edge detail to be presented with clarity, something traditional photography couldn’t capture at scale. The CGI assets not only powered the new website but also became the backbone of brochures, digital campaigns, and in-store materials, giving customers a true-to-life view of the product before they ever stepped into the showroom.
To help Worktop City showcase their full range of surfaces, we created a suite of hyper-realistic CGI worktops. These visuals allowed every texture, finish, and edge detail to be presented with clarity, something traditional photography couldn’t capture at scale. The CGI assets not only powered the new website but also became the backbone of brochures, digital campaigns, and in-store materials, giving customers a true-to-life view of the product before they ever stepped into the showroom.
The rebrand and new e-commerce platform gave Worktop City a modern, professional presence that matches the quality of their products. The CGI worktops provided a scalable way to showcase the full range, while targeted marketing and email campaigns helped drive customer engagement and sales. With a clear brand identity and ongoing creative support, Worktop City is now better positioned to compete in a crowded market and continue building customer trust.