Hull Fibre
Hull Fibre came to us with a clear goal: to refresh their brand identity and better reflect who they are. As a local broadband provider offering simple and honest packages, they needed a brand that stood apart from the complexity and confusion often found in the telecoms world.
We created a modern and approachable identity that highlights their customer-first ethos. The result is a visual brand that feels confident, clear and recognisably Hull, helping them cut through the noise of the larger national providers.
A brand built around simplicity and clarity
Hull Fibre’s existing branding didn’t quite reflect the clarity and honesty they offered customers. Our goal was to build a brand that made things feel effortless — from the logo to the colour palette, everything needed to communicate ease, reliability, and trust.
We focused on removing unnecessary noise and creating a brand identity that felt confident but never overbearing.
1
Marketing
Marketing
The refreshed brand was rolled out across a range of marketing materials, creating consistency across print, digital and social touchpoints.
2
Logo Creation
Logo Creation
We designed a new logo that’s simple, distinctive and versatile, capturing Hull Fibre’s straightforward and trustworthy approach.
3
Social Media
Social Media
We created a suite of social media templates and visual assets, helping Hull Fibre communicate consistently and confidently across platforms.
4
Transport
Transport
We applied the new identity to vehicle graphics, helping Hull Fibre stand out on the road and build local visibility.
5
Apparel
Apparel
From staff clothing to stationery, we developed a full suite of branded materials to ensure a cohesive and professional look across the business.
Bold, bright and unmistakably Hull
We leaned into bold, confident typography and a vibrant colour palette that feels fresh and full of energy. The new logo is simple and versatile, designed to work just as well on the side of a van as it does on a digital billboard.
We also created a visual language that ties in subtle nods to Hull’s heritage — without being overly nostalgic. This balance helped ensure the new identity felt modern and rooted at the same time.
Bringing the brand to life
We delivered a full set of brand guidelines to help the Hull Fibre team roll out the new look consistently across all touchpoints — from print and packaging to digital and social.
Although we didn’t design their website, our rebrand gave them the building blocks to refresh their digital presence and bring more consistency to how they show up online.
Hull Fibre had a strong offer but needed a brand that felt as clear and down-to-earth as the service they provide. We focused on creating a visual identity that felt local, honest and easy to trust — nothing overworked, just simple and effective.
The Stats
The Results
The new identity gave Hull Fibre a confident and consistent brand that better reflects their values and the quality of their service. Internally, the refreshed look helped bring clarity to their messaging and gave the team a strong foundation to build on. Since launching the rebrand, Hull Fibre has seen improved recognition in a competitive market, stronger engagement on social platforms, and positive feedback from both customers and partners. The new identity has become a key part of how they present themselves — clear, reliable and proudly local.
