Habistax
Habistax started as a working prototype and a big idea from founder Dave Ryan: a modular aquarium system designed for aquascapers and reef keepers. But with no product on the shelves, he needed a brand world that could launch before manufacturing had even begun.
We worked with Dave from day one, creating the name, identity, packaging, website, and CGI visuals to take Habistax from concept to market-ready brand. By building hyper-realistic CGI assets, we gave the product a polished presence long before physical stock existed, powering everything from social ads and influencer campaigns to packaging and instruction manuals.
Habistax began as a prototype and an idea , but with no product ready for market, they needed a full brand built from the ground up. We created everything from the name and identity to packaging, CGI visuals, and a conversion-focused website. By developing hyper-realistic CGI, we gave Habistax a launch-ready brand world that could connect with aquascapers and reef keepers before the first unit even rolled off the production line.
1
Social Media
Social Media
2
Email Marketing
Email Marketing
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Packaging
Packaging
We designed and developed a clean, conversion-focused website that balances education and sales. Built to feel premium and easy to use, the site gives aquascapers everything they need to understand the product while making the buying process simple. With mobile-first design and integrated e-commerce, the website became the central hub for the Habistax launch campaign.
To support the launch, we built out the full marketing ecosystem, from social media assets and influencer content to automated email flows and paid campaigns. Every touchpoint was designed to educate, excite, and convert, giving Habistax a strong voice within the aquascaping community. Combined with a streamlined e-commerce setup, these assets turned awareness into sales and helped establish Habistax as a brand people could trust from day one.
Working with Dave on Habistax has been one of those rare projects where we’ve been involved right from the very first sketch. Seeing it grow from a hobbyist idea into a fully realised brand has been hugely rewarding for the team.
The Stats
80+
CGI ASSETS
Created to power packaging, ads, website, and product instructions before stock even existed.
500+
PREORDERS
Generated in the first launch phase, proving demand before the first container shipment.
12
MONTH
Marketing ecosystem created from email flows to influencer campaigns. Built for long-term growth.
1
PROTOTYPE
Turned a single hobbyist prototype into a fully realised global-ready brand.
The Results
The launch of Habistax proved the power of building a full brand story before a single product was shipped. With a complete ecosystem of assets, from CGI to marketing campaigns, the brand secured 500+ preorders and gained traction in the aquascaping community from day one. Beyond early sales, we created a scalable identity and marketing framework that positions Habistax for long-term growth, future product launches, and expansion into international markets.
