Tribfest
Tribfest is the world’s biggest tribute festival, attracting thousands of fans every summer with a line-up that celebrates the best of live music. But while the festival experience was unforgettable in person, their digital presence didn’t reflect the same excitement. They needed a website and brand assets that could capture the energy of the event, showcase line-ups, and make it easier for festival-goers to plan their weekend.
That’s where we came in. We designed and built a brand-new website, developed CGI visuals (including some crowd-pleasing cows!), and refreshed their festival assets with a bold, playful style. From “Planning Your Visit” guides to act announcements and ticket promotions, every piece was designed to amplify the buzz of Tribfest online and give fans a digital experience worthy of the main stage.
We gave Tribfest’s identity a refresh, modernising the logo while keeping its playful, festival feel intact. The biggest transformation came with the website: moving from an outdated design to a bold, mobile-first platform that’s as vibrant as the festival itself. Packed with colour, energy, and clear navigation, the new site showcases line-ups, ticket info, and visitor guides with ease. The homepage in particular became a digital stage, setting the tone for the entire Tribfest experience online.
Alongside the digital rebuild, we refreshed Tribfest’s visual world with a mix of playful character design, bold graphics, and festival-ready assets. The reimagined Tribfest cows took on a new life as 3D mascots, adding humour and personality that fans instantly connected with. From on-the-ground photography to interactive digital previews, we brought every touchpoint in line with the fun, high-energy spirit of the festival. The result is a seamless experience, whether you’re checking the line-up on your phone, exploring highlights on the website, or seeing the branding come alive across the festival site.
Tribfest was the perfect project to let loose creatively. From redesigning the cows to building a bold new website, every part of the work was about capturing the fun and energy of the festival. It’s rare to work on a brand where you can be this playful while still delivering a slick, professional end result.
The Stats
The Results
The new Tribfest brand and website gave the festival a fresh burst of energy, helping it stand out in a crowded summer events calendar. The bold creative and playful mascots struck the right chord with audiences, while the mobile-first website made ticket sales faster and easier. With stronger engagement across digital channels and a brand that truly reflects the spirit of the event, Tribfest is now better positioned than ever to keep growing its reputation as the world’s biggest tribute festival.
