Victoria Gregson
Victoria Gregson was the owner of a small independent dance studio that approached us for assistance in expanding her business. She had recently secured funding to develop her services further. She wanted a brand that would stand out from the competition.
We worked closely with Victoria to understand her business goals and vision. We then incorporated our learnings into a comprehensive package, which included branding, collateral, advertising, and apparel. With our help, Victoria established the future direction of her dance studio and took it to the next level.
With Victoria and her team, we have created a clever graphic element that is visible in many of our design works. This element is called the "follow-me" line, inspired by one of the first dances taught in VG's dance school. It helps us highlight certain design aspects and directs the viewer's attention to specific areas.
The school continues to grow every year, and as the brand develops, new collateral is created to support the business, including social campaigns, leavers showcases, and apparel.
"I hold dance close to my heart, and working with a brand that embodies such freedom and expression is a breath of fresh air. Each brief has a purpose, and each design has a solution."
The Stats
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