How AR & VR will change the design industry

June 13, 2022

Every year new technological surprises are hitting the market. Most of us may think AR & VR is now just technology's cliches. Well, we are wrong, as AR & VR technology is still surprising us in many ways. Now, let’s talk about the impact of this technology on the web and game design. UI/UX is not the same, and the very best example we have is from Sony.

As Jim Rayan stated in one of the latest presentations on launching VR2, "VR games’ new generation will enable players to feel a greater sense of presence and become more immersed within their game worlds when they put on the headset and wield the controllers."

According to Sony, the VR2 will have eye-tracking technology, headgear feedback, and 3D audio, allowing players to feel their game character's raised pulse during tense moments of action or experience the wind caused by an object passing near the character's head.

So, this is just one thing and general growth in AR and VR. What else AR & VR are changing in web design?

Impact of AR and VR on UI/UX design


Virtual tours for sales:

Your website design in VR Or AR can always offer you a boost in sales. Besides, modern technology is not limited to the art industry. People selling houses or cosmetics also, using AR and VR to show people their looks or real-time view of the house.

Virtual reality helps businesses capture audiences even if they are far away. Regardless of the location, they can reach out to almost everyone and market their products more efficiently.

It is an experience that keeps your clients hooked for a long time on the website. AR/VR web designs massively impacting the eCommerce industry as well in a positive manner.


The Transition from 2D to 3D Design Experience:

When AR came into the market, it was only about 2D. Now the market has shifted to 3D designs. 3D is known for first-person experiences.

In some ways, it appears you're interacting with the design elements and objects in person. As a result, consumers become the centre of attention and have an immersive experience.

We can also anticipate platforms integrating AR and VR for UX to bring online employees together with much greater real-life experience.


Content will live long.

Developers can now also use AR/VR devices in many smart ways. UI/UX designers are no longer just feature designers. They are creating AR/VR environments and increasing web engagement. Screen sizes are set responsive depending on the content. Moreover, the additional avatars of visitors, in general, make the website more interactive.

Ultimately, web designers have a huge room for creating unique and valuable web content.

We all know the audience already, and this content will be more engaging. It can also catch the eye in seconds and could be a game-changer, especially for training and many other purposes. It also means that your content will live longer in people's minds. So, what is better than staying in the customer's mind long?

Therefore, AI and VR are going to change the designing game completely.

Bottom line

Well, you need to fasten your seatbelts because the AR advancement will not stop anywhere. AR can be used in many places, including the safety department, optimized education, and selling products online. AR or VR web designs make interaction easy and help you engage more through the web.

Now, all you need is a great team of professionals aware of the latest trends regarding AR and VR designs. So hire the one now and add the latest fuel to kickstart your modern business.

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